Leigh Merritt
Digital Marketing Strategist
I’m a data-driven marketer committed to helping brands unlock growth with clarity and confidence. My approach blends insight-driven strategy with hands-on execution — meaning I don’t just advise, I implement and iterate to drive measurable results.
What I Do
I specialize in bridging the gap between marketing, technology, and business outcomes through:
- Website Analytics & Measurement
- SEO & AI-Driven Search Strategy & Automation
- Paid Media Management
- Conversion Rate Optimization (CRO)
- Dashboard & Data Visualisation
With experience across a range of industries — from B2B tech to consumer brands — I’ve supported campaigns that drove meaningful improvements in reach, engagement, and revenue.
Website Analytics & Measurement
I build robust analytics systems using tools like Google Analytics, Tag Manager, and Looker Studio to track user behaviour, conversion paths, and KPIs. My focus is on turning data into insight, helping teams make smarter decisions about content, marketing, and product improvements.
SEO & AI-Driven Search Strategy
From technical audits to content strategy, I help brands increase their organic visibility and search performance. I stay ahead of AI-driven search trends to ensure your website remains discoverable in an evolving landscape — whether that’s Google, Bing, or emerging AI assistants.
Conversion Rate Optimization (CRO)
I use data-driven testing to identify friction points and optimize the user journey. Whether it’s a button placement or a complete funnel redesign, I focus on improving engagement and turning more visitors into customers.
Career Highlights
- Built and scaled performance measurement frameworks for websites with 1M+ monthly visitors
- Led SEO-driven content strategies resulting in organic traffic growth of up to 260%
- Managed paid search campaigns with ROAS over 5x across multiple verticals
- Delivered analytics audits and dashboards for executive-level decision-makers
Let’s Connect
I’m always open to conversations about digital strategy, analytics, or innovative tech in marketing. Whether you’re scaling your web presence or looking to build a smarter funnel — let’s see how I can help.