I write about digital operations, transformation, and what happens when enterprise discipline meets a team of one. If any of it is useful to your organisation – or you’re hiring for someone who thinks this way – the contact form is on the About page.
The Multi-Agent Team of One
For most of my career I ran digital marketing teams the traditional way. At Marsh McLennan that mean…
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How to Track Phone Calls and Form Submissions Without Breaking the Bank
Learn to set up call tracking and form submission monitoring using GA4 and free tools. Perfect for S…
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CRM for Small Business: When You’re Ready (And When You’re Not)
Wondering if it's time to ditch the spreadsheets? Here's how to know when your small business is rea…
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Google Consent Mode v2’s 700-Click Threshold: The Reality Check SMBs Need to Hear
Google's Consent Mode v2 creates a two-tier system where larger businesses maintain data advantages …
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How to Audit Your Content for Answer Engine Visibility: A Complete Step-by-Step Guide
Learn how to conduct an AEO audit to optimise your content for AI citations. Includes a practical ch…
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Landing Page Optimisation for B2B: What Actually Moves the Needle
Evidence-based guide to B2B landing page optimisation. Learn what really drives conversions when dea…
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What Insurance Brokers Taught Me About Digital Transformation
Lessons from regulated industries reveal why stakeholder buy-in and compliance constraints are your …
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The A/B Testing Crisis: Why Your Experiments Aren’t Reliable Anymore
Cookie consent has quietly broken traditional A/B testing. Here's why your conversion experiments mi…
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Server-Side Tagging Setup: A Step-by-Step Guide for Marketing Teams
Learn how to implement server-side tagging for better data control and privacy compliance. Complete …
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Google Analytics 4 for Small Business: The Only Metrics That Actually Matter
Stop drowning in GA4 data. Here are the 7 metrics small businesses should actually track weekly (plu…
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Answer Engine Optimisation: What SEOs Need to Unlearn
Traditional SEO tactics are failing in AI search. Learn why ranking isn't enough anymore and how to …
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